As the soul of a company , corporate culture has become the critical factor for the company's everlasting survival and steady growth . The new era of Knowledge Economics brings us a common sense, whoever has strength in culture , who has strength in competition in profitability and development. SHENZHEN STATE-OWNED DUTY FREE COMMODITY (GROUP) CO.,LTD always lays emphasis on set-up of the corporate culture , in the Group Leader's views, to set up excellent corpor-ate culture is the inevita-ble requirements of the " Three Representatives" of the CPC and the embodiment of carrying out the city's " Base the City upon Culture " , as well as the
requirement of the Group's growth.
Since the establishment of the new management group, the
Company has made bold probe and practice on the reestablish-ment of
corporate culture , for this purpose , the Group's Corporate Culture Working Committee has been established under which three special
organizations including Enterprise Culture Study Association , Calligraphy ,
Painting and Photography Association , Cultural & Sports Association have also been set up. The Party Secretary , Chairman and
General Manager Mr. Zhai Xianli has taken the lead to map put a blueprint
of "steadily develop duty free business , drop out and optimize duty paid
business , establish and strengthen property ; train and unite keen-witted
and capable staff, uphold the management philosophy
' competitive , legal ,
faithful ' ,
create ' innovative , practical , harmonious ' corporate
culture", actively advocates people-oriented thoughts and cultural atmosphere, sings high the enterprise spirit " innovative , efficient ,
harmonious , faithful " , cultivates corporate culture with DFG'S
characteristics , therefore wins common supports of every employee and has significantly strengthened the enterprise's cohesion and centripetal
force as well every employee's homelike sense, and has largely propelled
the Group's careers.
已经成为企业能长期生存和稳定发展的决定性因素。在新的知识经济时代，谁拥有文化优势，谁就拥有竞争优势,效益优势和发展优势。深圳市国有免税商品（集团）有限公司非常重视企业文化建设，集团领导班子认为创建优秀的企业文化是实践“三个代表”的必然要求，是落实市委市政府“文化立市”战略的具体体现，也是企业发展的现实需要。
方面进行了大胆探索和实践，专门成立了集团文化工作委员会，书画摄影协会，文体协会等三个组织。集团党委书记，董事长翟先立先生率先提出了“培养团结高效的班子队伍，树立竞争守法诚信的经营理念，营造创新求实亲和的企业文化”的总体构想，并积极倡导人本思想和文化情怀，大力弘扬“创新高效，亲和诚信”的企业精神，着力培养具有免税特色的企业文化，得到了公司广大干部员工的普遍认同，极大地增强了企业的凝聚力和向心力及广大员工的归宿感，有力的促进了集团各项事业不断前进。
lays emphasis on set-up of the corporate culture , in the Group Leader's views, to set up excellent corpor-ate culture is the inevita-ble requirements of the " Three Representatives" of the CPC and the embodiment of carrying out the city's " Base the City upon Culture " , as well as the
requirement of the Group's growth.
Painting and Photography Association , Cultural & Sports Association have also been set up. The Party Secretary , Chairman and
General Manager Mr. Zhai Xianli has taken the lead to map put a blueprint
of "steadily develop duty free business , drop out and optimize duty paid
business , establish and strengthen property ; train and unite keen-witted
and capable staff, uphold the management philosophy
' competitive , legal ,
faithful ' ,
create ' innovative , practical , harmonious ' corporate
culture", actively advocates people-oriented thoughts and cultural atmosphere, sings high the enterprise spirit " innovative , efficient ,
harmonious , faithful " , cultivates corporate culture with DFG'S
characteristics , therefore wins common supports of every employee and has significantly strengthened the enterprise's cohesion and centripetal
force as well every employee's homelike sense, and has largely propelled
the Group's careers.
